Motivation in Ethical Change Management
Introduction
Why do you do what you do? In change management this question matters more than any process diagram or project plan, whether you’re leading the charge or adapting to new ways of working. Motivation is the spark that keeps us going, even when tasks get tough. It’s not about short-lived enthusiasm, but about connecting every action to something bigger: our values, goals, and the impact we want to make.
Do You Really Want to Do This?
Start with honesty. If you or your team doesn’t truly want to take on a project, even the best-laid plans can stall. Take a moment to ask: “Is this task one I’d choose if I had a say?” If the answer is no, find out why. Maybe it’s out of your comfort zone (which can be exciting once you lean in), or perhaps it feels irrelevant. Acknowledging reluctance is step one toward finding a path that feels meaningful.
What’s In It for You?
We all work on things because we gain something, sometimes obvious, sometimes hidden. That could be a bonus, a promotion, new skills, or simply the satisfaction of ticking a box. Make a quick list: “By doing this, I will…” and fill in the blanks. When you see the gains on paper, it becomes easier to stay focused, especially when challenges pop up.
How Can You Leverage It?
Every task, no matter how small, can be a stepping-stone toward your bigger ambitions. Ask yourself: “Will completing this work open doors later?” Maybe delivering a tricky report builds your credibility for future leadership roles, or mastering a new tool positions you as the go-to expert. Spot those opportunities and go for them.
Does It Serve a Cause You Care About?
Helping others, like your team, your customers, or a wider community, can fuel motivation like nothing else. When you see how your efforts link back to a purpose, even routine tasks feel more rewarding. If a project aligns with your personal values, your commitment shifts from “have to” to “want to.”
Putting It All Together: The Bigger Picture
The real secret is knowing who you are and what drives you long-term. It’s that deep belief and a lifelong vision that carries you through the day-to-day grind. Use it as a filter:
Is this task part of my bigger goal?
Does it interest me in the short term?
If it fits neither category, why am I here?
If it’s just a requirement, e.g. legal or role-based, then suck it up and do it well. Standards and integrity matter, even on the least glamorous assignments.
Next, look for hidden wins:
Learning Moments: Will you pick up a skill you can use later? If yes, document it and make a plan for where you’ll apply it next.
Credibility & Status: Will doing this task earn respect, expand your network, or strengthen your reputation? Take it onboard for your future goals.
In truth, any work can benefit you; it’s simply a matter of spotting the angle.
Think Long-Term
Every three-month project is just a blip on your career timeline. Keep asking: “How does this move me closer to my five-year, ten-year, or lifetime ambitions?” When you view each task as part of a larger entity, the daily slog becomes less onerous.
Final Thoughts
Motivation isn’t a one-off exercise, it’s an ongoing process. Make asking “Why am I doing this?” a habit, and you’ll discover new sources of energy even in the dullest tasks. It’s about linking every action back to your values, your goals, and your desire to make a difference. In the end, that’s what ethical change management is all about.